UC Santa Cruz Partners with Influxer
9/11/2024 11:53:00 AM | General
SANTA CRUZ, Ca. - In their efforts to maximize opportunities for student-athletes to monetize their name, image and likeness, UC Santa Cruz Athletics has announced a partnership with Influxer, an officially licensed vendor that creates co-branded apparel customized with players' names and numbers. "This is a big one for us here at UCSC, and it's exciting to be able to partner with Influxer in this space. As a department, we are fully committed to creating the best possible student-athlete experience, and for us that of course extends beyond the playing field. With this partnership, our student-athletes will have the opportunity to maximize their NIL, while also creating a way for fans, family, and friends to support the Banana Slugs in style." - Director of Athletics and Recreation, Chris Spells
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Fans will now have the opportunity to support the Banana Slugs with personalized merchandise. All Banana Slug student-athletes will have the opportunity to create their own web page that showcases their personalized gear available for purchase. In addition to creating a monetization space for the student-athletes, Influxer will also provide them with education and training on marketing, entrepreneurship and personal branding.
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"The NIL landscape is constantly evolving and working with Cayla Neipris and Clint Angus has been an amazing opportunity to see the vision they have for UCSC providing great options through Influxer for their student-athletes. They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life." - Vice President of Influxer, Keith Miller
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Influxer, who is partnered with over 300 universities, including Oklahoma, LSU and Houston, will not only oversee the online store, but also all fulfillment and customer service while collaborating with UC Santa Cruz and its student-athletes on creative elements and marketing.
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Banana Slugs fans can purchase their co-branded apparel right here.
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Fans will now have the opportunity to support the Banana Slugs with personalized merchandise. All Banana Slug student-athletes will have the opportunity to create their own web page that showcases their personalized gear available for purchase. In addition to creating a monetization space for the student-athletes, Influxer will also provide them with education and training on marketing, entrepreneurship and personal branding.
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"The NIL landscape is constantly evolving and working with Cayla Neipris and Clint Angus has been an amazing opportunity to see the vision they have for UCSC providing great options through Influxer for their student-athletes. They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life." - Vice President of Influxer, Keith Miller
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Influxer, who is partnered with over 300 universities, including Oklahoma, LSU and Houston, will not only oversee the online store, but also all fulfillment and customer service while collaborating with UC Santa Cruz and its student-athletes on creative elements and marketing.
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Banana Slugs fans can purchase their co-branded apparel right here.
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