Cliff Dochterman
Cliff Dochterman
Title: Director of Athletics
Phone: 831-459-4524
Fax: 831-459-4070

The U C Santa Cruz Athletics leadership team is anchored by Director of Athletics, Sports Clubs and Intramurals, Cliff Dochterman. Dochterman is a seventeen-year veteran of the University of California System, serving in leadership roles as the Sr. Associate Athletics Director at both UC Riverside and UC Santa Barbara, as well as the many years as a franchise leader in professional sports. A veteran sports marketing and team operations executive, Dochterman has built a national reputation as one of the most effective sports organization start-up or turn around artists in college or professional sports, having played a vital roles in the establishment of the National Football League's international spring league, the World League of American Football; the Texas-Louisiana Professional Baseball League; and the Western Professional Hockey League. His success stories also include a stint with the NBA D–League, in addition to being a consultant to over 70 college or professional organizations. Cliff has the proven ability to combine his analytical and strategic planning skills, with outstanding business development and marketing expertise, to evolve teams and businesses into successful, thriving, championship-caliber organizations.

Prior to joining the Banana Slugs, Dochterman was the Senior Vice President, Chief Operating Officer of the Irvine-based Paramount Group, a holding company specializing in the acquisitions, financial instruments, and international business consulting ventures. While with Paramount, their team created Paramount Properties LLC, a commercial real estate investment and management organization with a specialization in multi-family and student housing; Dynasty Global Ltd, an international investment platform for domestic clients to invest in foreign projects; and IUSA LLC, an innovative company that linked foreign investors with the opportunity to be part of the United States Department of Homeland Security’s Citizenship and Immigration Program. He also established the Sports Business Division that facilitated the development of investment groups for major and minor league sports franchises and leagues. The sports consulting practice supported financial structures and marketing programs for numerous teams. Under the Sports Business Division, he managed a project for the New USFL, a new, single entity, professional football league, was scheduled to begin play in 2011. Dochterman held the title the Vice President for Team Operations of the USFL, while still serving in his role as the Senior Vice President, COO of the Paramount Group.

Prior to the Paramount Group, Dochterman served as the President of the Anaheim Arsenal, of the NBA Development League, the minor league affiliate of the Los Angeles Clippers, Orlando Magic, and the Atlanta Hawks. Dochterman successfully directed the revitalization of the operational, financial, and basketball operations for the Club. He led the basketball operations including the hiring and management of the coaching staff; development of player personnel scouting and drafting systems; contract administration; and recruited former NBA Head Coach, Sam Vincent to become Head Coach. Under Dochterman’s leadership, the team dramatically increased sales and revenue generating activities via ticket and advertising sales, broadcast packages, internet operations, merchandise, and licensing. Early success included tripling attendance, building a southern California radio network, and increased groups sales five-fold, while creating a new promotional platform with social media and internet support. Despite tremendous team evolution, Dochterman guided the process of divesting the expansion ownership group and returning the team to the NBA. Cliff transitioned from a franchise employee to the NBA staff, where he maintained the role of Team President, and managed the process of developing potential ownership groups and ultimately selling the team and relocating to Springfield, MA.

Dochterman has built his niche as a values-based leader, with a strong track record in sports organization revitalization and start-up operations. His specialization in strategic planning, financial management, professional staffing, marketing and sales, fund rising, and team development has resulted in the development of championship organizations in both intercollegiate and professional sports. Cliff has additional expertise in player personnel, contract negotiations, and team development, with some specific concentration in football, basketball, baseball, soccer, and volleyball programs.

Dochterman is an award winning, national leader in the areas of institutional advancement including the development of comprehensive marketing and sales programs. Created victorious campaigns and projects for marketing, public relations, branding, sponsorship, advertising, tickets sales, annual fund, capital campaigns, and endowments for non-profit organizations, intercollegiate and professional sports teams.   Cliff has fifteen years of service as an Executive Director of the UCR Athletics Association Foundation, UCSB Gaucho Athletics Association Foundation, Arsenal Community Foundation, Sacramento, Amarillo Dillas Charitable Foundation, Coyote Athletics Association at Cal State San Bernardino, in addition to service as a member of dozens of other non-profit boards.  Dochterman is an accomplished leader of diverse groups of volunteer leadership, community organizations, and Boards of Directors.  Effective leader in the development of leadership models, training programs, and volunteer activation programs for non-profits or regional based charities.  His utilization of the “Team Concept” of annual fund programs as well as his creative leadership in the area of the development and implementation of new campaigns and branding programs of new branding and licensing campaigns has drawn tremendous national attention.

Cliff has ascended to national leadership roles in the sports marketing industry, while serving the World League of American Football, the Texas-Louisiana Professional Baseball League, and the University of California. Dochterman joined UC Riverside in 1996 as the Senior Associate Athletics Director where he was responsible for all fund raising, external marketing, and sales programs for the Highlanders. Over time his duties grew to also include directing all of the internal operations of the department including game management, contract negotiations, scheduling, facilities, and numerous sport and business related operations areas of the athletics department. Dochterman was the primary architect of UC Riverside’s move to NCAA Division I, spearheading the lobbying efforts to gain the school admittance to the Big West Conference.  Along the way, he constructed sponsorship and annual fund programs, as well as directed the creation of the organizational infrastructure, game management and business operations for the athletic department. In 2001, the National Association of Collegiate Marketing Administrators recognized Dochterman as their Marketer of the Year in college athletics.

Under Dochterman's leadership, UC Riverside established the Highlander Sports Network for the live radio and television broadcast of men's and women's basketball, women's volleyball and baseball throughout the Los Angeles basin. The television network reached 4.7 million homes and was available nationwide via satellite.  They also established a regional all-sports weekly television show on ESPN2.  Developed and launched a new cable channel for the University to use for distance learning, training, and sports coverage. Dochterman additional held the position of Executive Director of the UCR Athletics Association, managing the team concept Blue & Gold Fund Drive; the UCR Athletics Association's the annual Gary McCord Golf Classic and the Braveheart Auction & Food Festival. At UC Riverside: Created the UCR Athletics Association recruited a very productive Board of Directors and implemented the “Team Concept” of Athletics Fund Raising.  The community volunteers set nine consecutive annual fund raising records. Increased the annual donor base from 67 to 1897 donors, annual gifts 37-fold to $1.6 million per year.  Developed the Braveheart Auction & Food Festival, the largest fund raising gala in the region, netting $350,000 per year.  Created an Endowment Program of nearly $7 million.  Developed new facilities via a capital campaign to build new offices, a softball park, soccer stadium, and locker room renovations.

Dochterman arrived on the Riverside campus after two seasons as the Vice President of the Texas-Louisiana Professional Baseball League, as well as General Manager of the Amarillo (TX) Dillas baseball team. While in Texas, he directed the development of the franchise start-up and operations plan for the Texas-Louisiana League, while guiding the Amarillo Dillas to the league's top attendance in 1994 and 1995. During his tenure the franchise was twice named the Texas-Louisiana League "Franchise of the Year." In addition, Dochterman also earned "League Executive of the Year" honors and in 1994 and again in 1995, and was named the 1995 "Sportsman of the Year" by the West Texas Sports Hall of Fame. He also took the successful formula developed in Amarillo and applied it to the start up of another franchise, the Lubbock Crickets.  In his role as Vice President of the TL League, Dochterman provided League-wide leadership in the area of marketing and franchise operations.

One of Dochterman's most successful stops was his two-year stint as Assistant General Manager of the Sacramento Surge Professional Football Club from 1990 to 1992. In 1992, the Surge won the championship of the World League, and Dochterman held key roles in developing all franchise start-up operations, coordinated all team business services, travel, supervised team medical, equipment, security and video departments as well as directing the pre-season training camps. He was also involved in the construction of a 30,000-seat stadium at Hornet Field, and the team headquarters and training complex. The Sacramento SURGE was selected by the World League as the "Franchise of the Year" in 1992.

In 1990, Dochterman served as Vice President for Sales and Marketing of the World Champion, San Diego Sockers. He was responsible for the implementation and direction of a comprehensive marketing and sales program that lead the Major Indoor Soccer League in attendance and revenue.

Dochterman joined the Sockers after serving as the Associate Athletic Director at UC Santa Barbara from 1987 to 1989, where he was instrumental in making the Gauchos a top-flight Division I program, including developing the "Thunderdome" persona of the Campus Event Center and dramatically increasing their annual revenues.  Dochterman directed the external affairs programs which resulted in the UCSB athletic program's three most successful fiscal years up to that point, as the annual fund was increased 387% and sponsorships and advertising sales grew 514%, basketball season tickets increased over fifteen-fold, and attendance reached arena capacity 29 straight times. As the Executive Director of the UCSB Athletics Associates Foundation, instituted the team concept method annual fund drive and the "Thunder Dome" basketball marketing campaign which included priority seating; an expanded donor benefits package; and sport specific booster organizations resulting in three new annual fund raising records. Developed ticketing, sponsorship, and media programs for all sports.

Dochterman has also served in Football Operations at both the University of Pacific and the University of Michigan, the latter under legendary Head Coach Bo Schembechler. At Michigan, Dochterman was responsible for a variety of recruiting and logistical operations for the Big Ten Champions. During that period, the teams were 22-3-1 during this time including a Fiesta Bowl Championship, and a Big 10 Championship with a trip to the Rose Bowl.  The recruiting program captured the title as the nation's #1 Recruiting Class in both 1986 and 1987, and the two classes were part of four Big 10 Championships during their five seasons at Michigan. 

At The University of the Pacific, Cliff also served as assistant offensive line coach under then offensive coordinator Pete Carroll, as well as the Administrative Assistant Coach under Head Coach Bob Cope.   In that role, Dochterman was responsible for most off the field operations of the football program. His coaching career also includes a two-year stop at Tokay High School in Lodi, CA, where he was offensive line coach.

Dochterman attained his BA degree in communications from the University of Pacific, and Master of Science in Sports Management from the United States Sports Academy. He is a member of the National Association of Collegiate Marketing Administrators, where he served as the Organization’s Vice President; the National Association of Collegiate Directors of Athletics; as well as numerous local Boards in the communities he has lived.